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I'm A Celebrity… Get Me Out Of Here! is almost here – but what can we expect from this year's line up?
A strong list of showbiz names have been unveiled for this year's offering of the ITV reality show.
From soap icons Shane Richie and Beverley Callard to Olympic legend Sir Mo Farah and broadcasters Vernon Kay and Victoria Derbyshire, there's a good crop of stars ready to set up home in Gwrych Castle in Wales.
But who's already pulling ahead as an early winner? Who will form an unlikely friendship and who will be at each other's throats?
Mirror Online was given some exclusive insight by Celebrity PR Ed Hopkins, who let us in on his expert opinion.
Will Shane win the show?
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He said: "It's less than 48 hours until the trials begin and we all finally have something to do during lockdown, and like the rest of the nation I'm very excited for the best show of the year.
"But the big question is, will they have to eat kangaroo penis in Wales? I've heard it will now be sheep penis."
When it comes to who will win the show this year, Ed reckons there's already some early frontrunners.
He said: "At this stage, it's definitely hard to predict who will be crowned King or Queen of the Castle as we have a very strong line up consisting of some of the UK’s biggest national treasures.
Will Giovanna be Queen of the Castle?
"However, I think it will be a close call between Shane Richie and Giovanna Fletcher as they are both very likeable characters and most certainly going to add some positive spirit round the castle this year!
"I have a gut feeling that Giovanna will take on the role of camp counsellor and will certainly be a shoulder to cry on for everyone when time gets tough.
"However having worked with Shane in the past on a few occasions, I’ve got to say he is one of the most genuine and funny people I've met, therefore my money is on him."
Drama has been created on many series over the years by rising tensions in the camp as celebrities clash with one another.
But who will be at each other's throats this year?
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Ed said: "There are certainly a lot of strong personalities in the camp this year so a clash of personalities is on the cards and let's face it we all love a bit of drama! I predict a ruck between Victoria Derbyshire and Beverley Callard."
And who will become unlikely best friends?"
Ed added: "We all love the unusual friendships. My favorite of all time has to be Made In Chelsea’s Georgia 'Toff' Toffolo and Stanley Johnson. I love how they are still besties to this day!
"I'm Sure Beverley Callard will take the younger celebrities such as AJ Pritchard and Jordan North under her wing and become a mother figure.
Will Beverley argue with Victoria?
"Of course there'll be the classic bromance and I think this will be between Vernon Kay and Mo Farah.
"Vernon has recently jumped back on the exercise hype so I'm sure they will bond over this and keep fit together in the camp."
And Ed reckons that one person in particular could see a huge boost in their career after coming out of the show.
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He said: "Although Jordan North is a very credible radio presenter he is not a household name, so I believe appearing on the show will raise his profile through the roof and open many doors for him, similar to how Roman Kemp's career progressed since appearing on I'm A Celeb."
* I'm A Celeb kicks off on ITV on Sunday night