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For most people, the idea of dropping a brand new iPhone is likely to fill you with dread.
But experts from Mous have taken things one step further, after dropping a brand new iPhone 12 Pro from a hot air balloon.
The bold stunt saw Mous CEO, James Griffith, drop a £999 iPhone 12 Pro from a hot air balloon onto a solid concrete runway.
The iPhone, which only went on sale a matter of weeks ago, was armed with a Mous Limitless 3.0 case, which amazingly meant that it escaped unscathed.
Mr Griffith said: “We engineer our cases to be extremely stiff, using materials like Aramid Fibre and polycarbonate to prevent the phone from twisting on impact, as that’s a very common cause of cracked screens. We also line all our most protective cases with our high impact material AiroShockTM as it absorbs the shock of drops effectively.
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“We are extremely confident in the protectivity of our phone cases but stunts like this are so crazy that you never really know whether the phone will survive or not. We always like to test our new cases to the extreme so the customer can feel very confident using them day-to-day..”
This isn’t the first time that Mous has done a crazy stunt to demonstrate just how protective its cases are.
In 2018, Mous threw the iPhone XS Max eight metres into the air outside the Apple store, much to the dismay of eager fans in the queue to buy the new smartphone.
The iPhone, which only went on sale a matter of weeks ago, was armed with a Mous Limitless 3.0 case, which amazingly meant that it escaped unscathed
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Lucy Hutchinson, co-founder of Mous, said: “Since we started the company in 2014, we’ve broken over 100 iPhones in product testing. We know how much people value their tech devices so we work hard to keep them protected and ensure people can get the most out of their most valued tools.”
Mous offers sturdy smartphone covers for all four of Apple’s new iPhones, ranging in price form £34.99 to £64.99.
You can browse their range here.