John Lewis 2020 Christmas advert: watch new campaign with original song aiming for No 1 

The hotly-anticipated John Lewis Christmas advert features an original song for the first time which the retailer hopes will resonate with the nation and propel it number one.

Brit-award winner Celeste wrote the song, called Give a Little Love, over Zoom and it will be released as a charity single, with the hope it could take the coveted top spot in the charts over Christmas.

The advert itself, released on social media today and making its TV debut during the Voice final on ITV tomorrow, urges the public to give small acts of kindness during a Christmas “like no other”.

It is part of a campaign – also called Give a Little Love – which aims to raise £5 million to help 100,000 families in need.

Pippa Wicks, executive director of John Lewis, said the retailer was “humbled” by the kindness shown by the British public this year which had inspired the ad.

The campaign urges people to 'Give a Little Love' this Christmas

Credit: John Lewis and Partners

“We want this campaign to be uplifting and to inspire everyone to give some kindness in their own way this Christmas, especially to those who need it most,” she added. 

“The pandemic has proved that it’s our small acts of love and kindness, particularly in challenging times, that captures what it is to be human.”

James Bailey, boss of Waitrose, which also features in the advert, said he hoped the campaign would endure beyond Christmas.

He said: “Each year festive adverts come and go – and some are remembered more vividly than others. But our advertising this year will leave a lasting legacy – and in that way, we hope it won’t just be for Christmas.”

The film runs through a number of different visual styles including puppetry

Credit: John Lewis and Partners

On the song, Lorna Brown, head of brand marketing at John Lewis, said it was an “ambition” that the track would go to Christmas number one.

“We would absolutely love that,” she said. “It’s the first time that an artist has actually written a track for our advert. We hope it will resonate with the nation and get to number one.”

john lewis advert

The two-minute film is made up of nine vignettes by eight different artists, each depicting an act of kindness which inspires the recipient to pass on the goodwill. 

It kicks off with a young girl helping a boy get his football down from a tree, before following a snowman helping some friends with impromptu car repairs and a pigeon helping a hedgehog who dreams of flying to become part of the gang.

Fittingly for a year blighted by coronavirus and stay-at-home demands, it also features a food delivery for an elderly neighbour.

The message is that small acts of kindness can make a big difference

Credit: John Lewis and Partners

It jumps through several visual styles, with live action sections blending into passages of claymation and puppetry.

The main film is also accompanied by a 30 second advert, animated by students at Kingston University, which gives the practical details of how shoppers can support the campaign, which is raising money for charities FareShare and Home-Start.

Donations via text or online will be matched by the retailers, while for every shopper who uses their My John Lewis or My Waitrose cards a donation will be made. The profits from a special range of products will also be donated.

John lewis music

The song will be performed by Celeste during the Voice tomorrow.

She said she felt “honoured” to be asked to take part in something that is a “big moment” in the Christmas calendar.

Celeste co-wrote the song with songwriter Jamie Hartman over Zoom calls.

The official singles from the adverts in 2012 and 2013, performed by Gabrielle Aplin and Lily Allen, previously reached number one in the charts.

Read More: ‘The best John Lewis Christmas adverts: Watch them all, from The Long Wait to Give a Little Love’