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A heartwarming Christmas ad from supermarket chain Sainsbury’s is set to resonate with the nation today.
With a much needed feel-good factor, the supermarket has released the first of its collection of nostalgic adverts, which aim to celebrate culinary memories with loved ones and transport viewers through time by centring around three personal stories of modern British families and their connection to Christmas food.
The one-minute long Gravy Song ad – which is the first of three films – features a heartwarming phone call between a father and daughter as they share their excitement for Christmas, and their longing to spend the special day together.
In a year when Christmas feels more uncertain yet more needed than ever, the sentiment will surely resonate with families all over the country as Brits are desperate to know if the pandemic restrictions will permit them to spend December 25 with their loved ones.
The one minute long ‘Gravy Song’ ad features a heartwarming phone call between a father and daughter as they share their excitement for Christmas
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The ad sees a montage of home video-style footage playing while the phone conversation between family members ensues in the present day.
The excitement for Christmas gets them talking about Dad’s gravy and his ‘famous’ gravy song.
The song brings back memories of years gone by, as the daughter tries to cope with the embarrassment of her Dad’s singing while admitting her love for the gravy.
She is then heard confessing that she “really wants to be home” for Christmas, echoing the feeling of Brits around the country.
Every year, organisations from Coca Cola to John Lewis and the WWF pull out all the stops to lay on the most show-stopping ads.
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The excitement for Christmas gets them talking about Dad’s gravy and his ‘famous’ gravy song
In a year when Christmas feels more uncertain yet more needed than ever, the ad's sentiment will surely resonate with families all over the country
Millions of pounds are spent on today's blockbuster CGI effects as Brits gear up to hit the shops for the festive season, with many feeling the festive season hasn’t really begun until the ads start showing on TV.
Sainsbury’s has opted for three separate ads this year, with the next due to air on November 16.
‘Perfect Portions’ will show a mother and son sharing happy memories of Christmases past and reminiscing about the way their dad used to carve the turkey years ago.
Mum is putting her own twist on his tradition to do his memory justice: bringing a secret weapon to recreate his perfect turkey slices.
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The daughter heard confessing that she “really wants to be home” for Christmas, echoing the feeling of Brits around the country
The final film, ‘Big Sarnie’, will air on November 19 and will show two cousins catching up and remembering Boxing Days of the past at their nan’s.
Her mega turkey sandwiches, filled with gravy and stuffing, are the crowning glory to their happy childhood memories and spur them to carry on the tradition this year.
Each ad ends with the line ‘Food is Home. Home is Christmas’ – an ode to the power Christmas food has to transport us back to happy memories of moments shared with our families, whether apart or together.
Sainsbury’s said the films aim to unite feelings of loss, longing and love, and bring them together with a sense of hopefulness, sharing the message that, no matter what, Christmas will be special this year.
Each ad ends with the line ‘Food is Home. Home is Christmas’ – an ode to the power Christmas food has to transport us back to happy memories
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Emma Bisley, head of broadcast marketing at Sainsbury’s, said ahead of the adverts’ release: “We know that this year has been different for everyone, so we wanted to take a different approach with our Christmas campaign by simply reminding people that Christmas dishes are gestures of love and care, served by up by those who matter most.
“It’s our memories of these dishes, prepared by the people we love, that have the power to transport us home – whether we’re there or not.
“It was important to us to focus on family connections and emotions, creating a relatable and heartfelt look at the memories Christmas brings, whilst providing a sense of optimism throughout.
“We hope everyone enjoys watching the collection and it takes them back to their fondest memories of food, home and Christmas.”