Sainsbury’s Christmas advert 2020 sees family desperate to unite amid pandemic

Video LoadingVideo UnavailableClick to playTap to playThe video will start in8CancelPlay nowSign up to FREE email alerts from MirrorcelebsSubscribeWhen you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. OurPrivacy Noticeexplains more about how we use your data, and your rights. You can unsubscribe at any time.Thank you for subscribingWe have more newslettersShow meSee ourprivacy noticeInvalid Email

A heartwarming Christmas ad from supermarket chain Sainsbury’s is set to resonate with the nation today.

With a much needed feel-good factor, the supermarket has released the first of its collection of nostalgic adverts, which aim to celebrate culinary memories with loved ones and transport viewers through time by centring around three personal stories of modern British families and their connection to Christmas food.

The one-minute long Gravy Song ad – which is the first of three films – features a heartwarming phone call between a father and daughter as they share their excitement for Christmas, and their longing to spend the special day together.

In a year when Christmas feels more uncertain yet more needed than ever, the sentiment will surely resonate with families all over the country as Brits are desperate to know if the pandemic restrictions will permit them to spend December 25 with their loved ones.

The one minute long ‘Gravy Song’ ad features a heartwarming phone call between a father and daughter as they share their excitement for Christmas

Read More
Related Articles


  • Lidl's Christmas advert takes savage swipe at rival Aldi's Kevin the Carrot

Read More
Related Articles


  • John Lewis Christmas ad was nearly scrapped for first time in 2020

The ad sees a montage of home video-style footage playing while the phone conversation between family members ensues in the present day.

The excitement for Christmas gets them talking about Dad’s gravy and his ‘famous’ gravy song.

The song brings back memories of years gone by, as the daughter tries to cope with the embarrassment of her Dad’s singing while admitting her love for the gravy.

She is then heard confessing that she “really wants to be home” for Christmas, echoing the feeling of Brits around the country.

Every year, organisations from Coca Cola to John Lewis and the WWF pull out all the stops to lay on the most show-stopping ads.

Read More
Related Articles


  • What is the best ever Christmas advert? Vote and you could win £500

The excitement for Christmas gets them talking about Dad’s gravy and his ‘famous’ gravy song

In a year when Christmas feels more uncertain yet more needed than ever, the ad's sentiment will surely resonate with families all over the country

Millions of pounds are spent on today's blockbuster CGI effects as Brits gear up to hit the shops for the festive season, with many feeling the festive season hasn’t really begun until the ads start showing on TV.

Sainsbury’s has opted for three separate ads this year, with the next due to air on November 16.

‘Perfect Portions’ will show a mother and son sharing happy memories of Christmases past and reminiscing about the way their dad used to carve the turkey years ago.

Mum is putting her own twist on his tradition to do his memory justice: bringing a secret weapon to recreate his perfect turkey slices.

Read More
Related Articles


  • Watch John Lewis Christmas advert 2020 featuring heartwarming acts of kindness

The daughter heard confessing that she “really wants to be home” for Christmas, echoing the feeling of Brits around the country

The final film, ‘Big Sarnie’, will air on November 19 and will show two cousins catching up and remembering Boxing Days of the past at their nan’s.

Her mega turkey sandwiches, filled with gravy and stuffing, are the crowning glory to their happy childhood memories and spur them to carry on the tradition this year.

Each ad ends with the line ‘Food is Home. Home is Christmas’ – an ode to the power Christmas food has to transport us back to happy memories of moments shared with our families, whether apart or together.

Sainsbury’s said the films aim to unite feelings of loss, longing and love, and bring them together with a sense of hopefulness, sharing the message that, no matter what, Christmas will be special this year.

Each ad ends with the line ‘Food is Home. Home is Christmas’ – an ode to the power Christmas food has to transport us back to happy memories

John Lewis Christmas advert 2020

  • Watch weepy John Lewis ad here

  • Celeste makes history with original song

  • Ad inspired by random acts of kindness

  • What's your best ever Christmas ad?

Emma Bisley, head of broadcast marketing at Sainsbury’s, said ahead of the adverts’ release: “We know that this year has been different for everyone, so we wanted to take a different approach with our Christmas campaign by simply reminding people that Christmas dishes are gestures of love and care, served by up by those who matter most.

“It’s our memories of these dishes, prepared by the people we love, that have the power to transport us home – whether we’re there or not.

“It was important to us to focus on family connections and emotions, creating a relatable and heartfelt look at the memories Christmas brings, whilst providing a sense of optimism throughout.

“We hope everyone enjoys watching the collection and it takes them back to their fondest memories of food, home and Christmas.”