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Sheepish Max George has said sorry for turning the air blue on Saturday night's Strictly Come Dancing.
He dropped an F-bomb well before the watershed and made an apology from his dressing room after the show.
The Wanted singer, 32, got a bit carried away after finishing his American Smooth dance with Dianne Buswell.
He could be heard shouting "f*****g get in" as the pair received their feedback.
But it was picked up by the mic and Claudia Winkleman was forced to issue an apology over his bad language.
Max got a little carried away after the dance
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Max was clearly horrified and said sorry himself on Instagram.
In a video with Dianne, 31, the pair spoke about the evening – and he addressed his blunder.
"I know we are down the bottom end of the leaderboard, but we enjoyed it," Max said.
"Apologies by the way if I let out a bad word – it was just in the moment.
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"I do apologise, I really hope I didn't offend anyone.
"I hope the dance didn't offend anyone either, so if you liked us please vote for us!"
After JJ and Amy's scores were announced this evening, Claudia addressed viewers: "I just want to quickly apologise for some language that involved Max.
The pair didn't get their reaction they really wanted from the judges
"I don't know the details, I don't know if you heard. If you did, we're deeply sorry. Even if you didn't hear, we're still sorry."
Following the apology, viewers flocked to Twitter to find out what Max had said.
One tweeted: "DID MAX SAY "F***" ON BBC SATURDAY EVENING? I really hope so!! #strictly."
While another queried: "Claudia apologising for Max – at least she made it funny #Strictly."
*Strictly returns tonight on BBC One