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Vernon Kay's marriage to Tess Daly was rocked to its core in 2010 when he admitted 'sexting' Page 3 girl Rhian Sugden every day for four months after meeting her in a club in Bolton.
I'm A Celebrity… Get Me Out Of Here star also confessed to exchanging racy texts with "four or five girls" around that same time, but his rep denied Vernon's contact with Rhian, 34, had gone beyond messaging.
"They never at any point had a physical sexual relationship," the Family Fortune's host's rep confirmed.
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Tess was naturally distraught, with Vernon telling his Radio 1 listeners that his wife of 17 years was 'extremely upset'.
"I've let down my wife Tess. I'm an idiot," he told listeners. "I've been stupid and daft but I'm not a sex pest."
As for his marriage, the former T4 presenter insisted they were 'working through it'.
The father-of-two admitted he was relieved that the story had been made public.
Vernon admitted sending Rhian Sugden saucy texts
(Image: Rhian Sugden/Instagram)
"In some ways I’m glad this story has come out. It feels like a weight has been lifted from my shoulders," he continued.
And he also made a heartbreaking promise to his wife – live on air for the nation to hear.
"I knew it was getting silly. I’m never going to do it again and hopefully I can clear the slate clean and start again.
"I’m so sorry. I’ve been an idiot and I’ve let my family down."
In 2016, fresh allegations surfaced claiming Vernon had once again been in touch with Rhian.
On that occasion, he quickly took to Facebook to clarify that while he had sent messages, Strictly Come Dancing host Tess was fully aware of the content.
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He wrote: "I was contacted by Rhian out of the blue back in December regarding the story in 2010 claiming she had information she wanted to pass on.
"I recognise how it may look when messages are pulled out of context but there was never any inappropriate intent to our communication, I was merely trying to find answers to questions that I’ve had since 2010.
"Tess is aware of everything that has been discussed with Rhian."
So why did he send the original messages back in 2010? In an interview with the Daily Mail Vernon admitted it had been a 'mistake'.
"I won’t air my dirty linen in public but I wasn’t the first and I won’t be the last. People make mistakes and other people just deal with it," he said.
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As to whether he thought his marriage has ever been in serious trouble, he continued: "Never. I knew we would deal with it. Our relationship is strong enough that we deal with this. People do. I’ve had a few friends who’ve had to deal with… stuff… and we did."
As for Tess, she has always maintained a dignified silence about the saucy texts but did admit that their marriage has had its 'moments'.
"Marriage is a work in progress," she told The Times in 2017. "Vernon and I are just people, at the end of the day."
Want all the latest gossip straight from the jungle? Head on over to Mirror Online's dedicated I'm A Celebrity… Get Me Out Of Here's Facebook page here.
* I'm A Celebrity… Get Me Out Of Here continues tonight at 9pm on ITV.