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Piers Morgan blasted Covid deniers as he told them to "shut up".
As it emerged that one in 50 people in the UK now have coronavirus, the Good Morning Britain host took aim at the people, including his friend and outgoing US President Donald Trump, who have denied that it's real.
After Susanna Reid and Piers sent their well-wishes to Britain's oldest twins Lil and Doris who are battling the virus, Piers took the opportunity to blast those he believes are part of the problem.
He said: "We also need the Covid deniers and Covid downplayers to now shut up, you've been comprehensively proven to be idiotic with these revelations."
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"And yet they persist," Susanna interjected.
They then showed a clip from last night's Channel 4 news in which a reporter stood outside a hospital said a man had walked past her and shouted that it was all a conspiracy, suggesting that the wards inside the hospital are actually empty.
Piers said the reporter had been inside the hospital and shown footage of staff struggling to deal with the second wave of the virus.
Susanna sarcastically said: "Yeah but the Covid denier knew the actual truth, that's the thing, Piers."
Piers went on: "That's because of the conspiracy theory nonsense being spewed on social media and the most shameful part of it is it's being propagated and encouraged by a lot of high profile people who should know better, including journalists, journalists who know what's going on, journalists who, I think, should stop this nonsense now.
They took aim at Donald Trump
(Image: AFP via Getty Images)
"Because if they encourage people not to take this seriously, it will make it 10 times worse."
Susanna said they weren't the only ones to blame.
"Someone else who might be blamed for not taking it seriously is President Trump," Susanna said.
"In the US, there's a man who didn't wear a mask before he contracted Covid-19, he now lies struggling to breathe in a hospital bed.
"His name's Chuck Stacey, he's from Florida and he said he listened to the wrong people, referring specifically to President Trump's remarks from early on in the pandemic when he implied people did not need to wear masks."
A harrowing clip was played of the man sitting in his hospital bed with tubes in his nose to help him breathe.
Weeping as he spoke to the camera, he said: "I didn't wear a mask. I should have. I didn't. I believed this was just the flu and it was all going to go away and it was political.
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US man Chuck didn't wear a mask because he listened to people like Trump who said he didn't have to
"Just wear a mask. Do it for your children, for your loved ones, do it for yourself."
Piers said the clip was "harrowing" and that it was "disturbing" that the man's views of the virus had been steered by political leaders like Donald Trump, who he said had "refused to take this seriously from the start".
He said Trump's attitude towards coronavirus was why America has "the worst death toll in the entire world by a large margin".
Chuck is now starting to recover and said that hospital staff have been incredible.
Piers said Covid deniers have been proven to be "idiotic"
Piers ranted: "How can it be political? Do you think the virus gives a monkey's cuss whether you voted for Trump or Brexit or any of these things?"
He went on to ask the deniers if they would happily go into a Covid ward without any PPE and what they'd say to the NHS heroes who are risking their lives every day to save others.
He added: "These people have got to stop because they're encouraging people like Chuck to not wear a mask and then get coronavirus.
"This stuff matters."
* Good Morning Britain airs weekdays from 6am on ITV