‘Bridgerton effect’ sparks embroidery craze as fans obsess over Regency lifestyle

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It has been dubbed “the Bridgerton effect” as millions hooked on the Regency bodice-ripper have sent demand for lifestyle products linked with the show rocketing.

From embroidery sets similar to those used by aristocratic ladies to while away the time to elegant headbands worn at formal events, Brits are keen to copy the glamorous look of the smash hit Netflix period drama.

Hobbycraft revealed a 1,000% increase in searches for the term embroidery since the show started in December and said sales of stitching kits increased 30% month on month.

According to eBay, interest in corsets – a must-have for the waspish waists of ladies at court – has soared by 39%, searches for headbands rose by 25%, lace tops by 37% and crystal earrings by 34%.

Bridgerton has encouraged fans in the modern world to buy outfits similar to what they wore in the 1800s
(Image: LIAM DANIEL/NETFLIX)

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Couture dresses with puff sleeves worn at swanky balls in sumptuous settings sent fashionistas into a frenzy sparking a 26% increase in searches for outfits with the detail worn by Daphne Bridgerton – later the Duchess of Hastings – and played by Phoebe Dynevor.

Even searches for wisteria were notable with a 300% surge in interest as fans fell in love with the tumbling lilac flowers that adorn the outside of the Bridgerton family mansion.

Since the lavish drama first aired, Brits have gone Bridgerton barmy in their bid to give their modest pads a Regency makeover.

Rege-Jean Page and Phoebe Dynevor star in the drama
(Image: SplashNews.com)

Beautiful ornaments decorate the home in Bridgerton – and has inspired fans to purchase their own
(Image: LIAM DANIEL/NETFLIX)

They have trawled websites for items like antique chairs and even plinths to showcase ornaments and floral displays to emulate the luxury lifestyle of the show ith inerest up by 28% and 16% respectively, eBay figures reveal.

And mugs of tea are being ditched for elegant tea sets as those looking for traditional services has leapt by 42% since the show first aired at Christmas.

Priyanka Patel, eBay’s senior trading manager said: “Inspired by the nation’s latest favourite TV show, Bridgerton, we’re seeing shoppers embrace trends of the 19th century, with an uptake in fashion looks such as corsets and puff sleeves and a turn to more traditional hobbies, which include afternoon tea and sewing.”

And Katherine Paterson, customer director at Hobbycraft added: “We’re delighted that the Netflix show has inspired even more people to get into embroidery – it’s the perfect craft for beginners.

The TV show has become a huge success
(Image: LIAM DANIEL/NETFLIX)

“The simple and repetitive technique is often described by our customers as ‘calming’ and as with many crafts it’s a great for mindfulness.”

Property website Rightmove said its four most viewed homes were country piles worthy of a place in Bridgerton.

Canters House, Ottery St Mary near Exeter topped the list as it boasts a stunning library similar to the screen version where the Duke (Rege-Jean Page) and Duchess of Hastings romped following their wedding.

The 10 bedroom 14th century country house with a £7 million price tag is proving popular for virtual tours by show fans for its plush interiors with tapestries draped on walls, exquisite rugs and impressive staircases.

And the 1830s Grade II listed Norland House in Bristol worth £4.65 million is also a hit for its stylish rooms and imposing entrance hall.

Sales for Hobbycraft and eBay have increased
(Image: LIAM DANIEL/NETFLIX)

Rightmove’s director of property data Tim Bannister said: “It’s always interesting to see which homes are piquing the nation’s interest, and there definitely appears to be a theme with this crop of properties.

“All four of the most viewed properties are grand stately homes that wouldn’t look out of place on the set of hit show Bridgerton.”

Figures from Netflix reveal 62 million have watched the racy Regency drama since it first launched.

Adapted for the small screen from a series of novels by writer Julia Quinn, it is now being tipped for a second series and as a musical.

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