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Susanna Reid had Good Morning Britain viewers distracted during Wednesday's episode of the ITV show.
The programme's presenter, 50, was dressed in a bright green silk dress with a low-cut neckline that stole the show.
She teamed the look with a pair of black glasses and a slick of red lipstick, while her brunette locks were worn down around her shoulders.
As GMB viewers watched her and her co-host Piers Morgan discuss the day's news, many took to Twitter to discuss her unexpected outfit choice.
One tweeted: "Absolutely love @susannareid100 but a bit too much cleavage for me at this time of day."
Susanna Reid had Good Morning Britain viewers distracted during Wednesday's episode of the ITV show
Susanna on GMB with Piers Morgan
"Little bit racy for Susanna this morning," another posted.
A third said: "@GMB bit early for all that boobage! @susannareid100 that's quite an eye full!"
"Jeez @susannareid100 inappropriate outfit!" another wrote.
Some thought her low-cut dress was inappropriate
A fifth said: "Susanna showing more cleavage than Pamela Anderson the other day."
The Mirror has contacted reps for Susanna Reid for comment.
It comes after Piers and Susanna were forced to apologise for a mix-up earlier this week.
She teamed the look with a pair of black glasses and a slick of red lipstick
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They gave a shout-out to Kayleigh Llewellyn, 13, who underwent a life-saving heart transplant in 2019, after being diagnosed with cardiomyopathy, a form of heart disease.
She watched GMB every day during her health battle.
But the show used the wrong picture that showed a different person, a moment the duo called "awkward".