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Holly Willoughby left viewers divided when she introduced a segment on This Morning about making scones.
Earlier in the show, the television star had revealed that she even had to ask her mum about how to properly pronounce the word.
Before introducing her co-star Donal Skehan, Holly erupted into laughter and admitted to Phillip Schofield that she had been very nervous about pronouncing scone on air.
"As sales of jam and marmalade see a resurgence during lockdown, Donal is showing you how to make the perfect accompaniment – scones," Holly said with a grin.
The blonde bombshell then began to snigger as she tried to control herself, adding: "I was so panicking about saying scone, that I think I said accompaniment wrong.
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Donal then went on to show viewers how to make the perfect scone in rapid time, before turning onto the debate of which goes first – cream or jam.
Earlier in the show, the presenters had admitted that it was probably going to be quite the controversial debate.
"It's the age old debate, now it's going to explode. Here we go. What goes on first? Cream or jam, and its got to be jam," Phillip added.
Donal then shared a recipe with viewers
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Holly when jumped in: "To be honest, I was stuck on scone or sc o ne, I had to ring my mum this morning and go 'what do you call something that you put jam and cream on?' and she went scone – and thats how I say it."
Naturally, the scone debate quickly erupted on social media with several viewers and even television stars wading in to share their thoughts.
"Don’t care how you say it.. but it’s crucial that you build it right.. JAM FIRST ALWAYS !!!" wrote Dawn French.
"It's s-cone. Until you've eaten it, then it's s-gone…#thismorning" wrote one viewer.
Viewers then took to social media to express their thoughts on the pronunciation
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Another added: "It’s scone to rhyme with bone. You wouldn’t call this a bon would you!! #thismorning."
A third wrote: '#ThisMorning Scoooone???? It's F***ing SCONE"
"#ThisMorning Is this a "how many times can we mispronounce 'scone'" competition?" added another.
The debate came to an end with the television presenters tucking into their freshly baked scones – while agreeing to disagree on the perfect order of toppings.
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