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Fans have blasted reality TV star Khloe Kardashian after she took to social media to air her frustrations about people who use singe-use plastic water bottles.
Speaking on her Instagram stories, the multi-millionaire shared her views, saying: "There's something that irks me is that I see people taking water bottles and they're just pouring it into the gallon size reusable plastic bottle so they can consume their water for the day.
That defeats the purpose because those water bottle are just going to go into a landfill somewhere and potentially cause you know pollution."
However, people were quick to claim hypocrisy surrounded the Keeping Up with the Kardashians star's morning rant.
The Keeping Up with the Kardashians star referenced her environmentally wary sister Kourtney in the Instagram rant.
One Twitter user shared an image of Khloe's colour-coordinated pantry, filled with various plastics, and said: "I'm sorry Khloe. What were you saying about single use plastic's irking you????"
Another also held the mum-of-one accountable after viewing her stories – pointing out how much one-time use plastic features in her lavish parties.
"Khloe is really out here trying to shame her followers for using single use water bottles, when every party they throw looks like this (next tweet). This girl is too much," she wrote, accompanying her tweet with various snaps of Khloe's excessive balloon displays.
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They added: "If there was a hypocrite of the CENTURY award Khloe would win by a landslideeeee"
Khloe had tried to suggest to her fans that they could purchase filtration systems that attach to faucets or be placed in refrigerators as a way to avoid using single-use plastic bottles.
"That is a lot smarter than buying cases of waters,' she said. "If you're going to be using reusable jugs like I am, and if not every day … I get it. Sometimes we need to grab a water bottle."
Khloe was called a hypocrite
"I'm not saying that or judging that, I'm just saying that I don't know why we're pouring water bottles and using … just to throw that plastic away for these jugs. So, I'm turning into Kourtney, but let's try to save the environment for the kids."
Many commentators took the opportunity to highlight Khloe's travel choices – leading her passionate Instagram story about climate change to appear hypocritical.
A 2019 study investigated the environmental impact of private jets and revealed that that private jet passengers account for 10 times as many greenhouse gas emissions as a commercial traveler, and 150 times more than train travellers.
Khloe is known for her lavish parties which feature multiple single-use plastics – like elaborate balloon displays.
The Kardashian family are huge fans of flying private and in June 2020, Khloe proudly gave her followers a glimpse of her sister Kylie Jenner's very own $50 million private plane.
The TV personality shared snaps of her sibling's greenhouse gas emission-providing purchase on her Instagram story – showing off the luxurious mode of transport that has been dubbed 'Kylie Air'.