Norwich City issue apology as they cancel controversial shirt sponsor after just three days

Norwich will need to find a new sponsor for their shirts for next season

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Norwich City have scrapped their controversial shirt sponsors for next season – after just three days.

Earlier this week the Canaries announced a new partnership with Asian gambling company BK8.

However, shortly after the agreement was announced a series of images circulated online of marketing material that BK8 had previously used that involved highly sexualised images of women.

Norwich asked for offensive material to be removed but today have announced that they are canning the arrangement.

The club, who will be back in the Premier League next season after romping to the Championship title, today released a statement confirming the news.

Norwich had announced BK8 as the club's new principal partner
(Image: Norwich City/Matthew Usher)

It said: “The club and BK8 have taken on board feedback from its supporters and partners, and after continued discussions we have agreed to immediately end the partnership.

“Whilst we anticipated some negative responses to the announcement of the partnership with a betting company, the club understands the reaction to BK8, their affiliates and other similar brands’ ways of marketing, the values of which do not align with those of the football club.

“On this occasion, we got it wrong. For that, and any offence caused, the club apologises.”

Norwich City are heading back to the Premier League next season

BK8 had themselves also apologised for the 'sexually provocative' posts on social media after criticism aimed at the Asian betting firm.

They stated: "Following concerns and issues raised by Norwich City Football Club and its supporters following an announcement this morning, BK8 would like to wholeheartedly apologise for any offence caused by our historical marketing.

"We accept that this form of marketing isn't befitting of a Premier League partnership.

"We have immediately removed all marketing material of this nature and will conduct a review of our marketing strategy moving forward."

This off-field hiccup now leaves the Canaries searching for a new shirt sponsor.

City this week announced the departure of Emi Buendia to Aston Villa for a club record fee of £35million despite their return to the top flight.

England Under-21 international Max Aarons is also in demand after a sterling season in the second tier last term.

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