‘No one expected Harry and Meghan to pinch Queen’s precious pet name for their brand’

The young Queen with her parents – ‘Lilibet’ is her nickname that Prince Philip was fond of calling her (Image: Getty)

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I have a friend who's never forgiven her brother and sister-in-law for 'stealing' her favourite baby name.

The siblings both adored their great uncle – I’ll call him Montmorency for privacy – and my pal always vowed to name her first son after him.

Her brother thought she was potty. Why would anyone land a child with such an old-fashioned monicker? But, fast-forward 15 years, and he and his new wife proudly presented little baby Monty to the world.

My friend, still trying for a child herself, was shocked and devastated by this perceived betrayal.

And while she went on to have two girls, the name-napping of Montmorency still rankles.

What do you think of the name Lilibet Diana – let us know in the comments

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Because for royals and commoners alike, baby naming is a familial minefield. And if relations are already on a rather short fuse and the new parents have a habit of lobbing grenades around, things are pretty likely to go off bang. Yet we were still caught off guard by the latest Sussex shocker – the arrival of little Lilibet Diana Mountbatten-Windsor.

Because despite the fireworks of the past 15 months, no one expected Harry and Meghan to pinch the Queen’s precious pet name and add it to their brand. Even by Harry and Meghan’s standards, this “tribute” to a woman they profess to adore, while slagging off her family and the institution she heads, is crass, tone-deaf and ­blatantly opportunistic.

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And another example of how the self-obsessed couple drop their little bombs, wait for the fallout and then claim that THEY are under attack.

Forget all the argy-bargy about when or if the Queen was informed of their daughter’s name because no loving grandmother could possibly deny them. But surely they could have chosen Elizabeth, Bess or Betsy.

Or how about Lillie, also honouring Meghan’s great-great aunt Lillie Ragland, the first black director of an estate agency in America.

Instead they chose the most ­personal and private thing about our Queen – the family nickname used by her ­parents and sister and then by her darling Philip.

They used the name she wrote on the farewell note placed on her husband’s coffin – the special term of endearment she will never hear him utter again.

Harry and Meghan insist they want to be financially independent and work for good causes through the Archewell foundation, named after their son. And time will tell whether it was they who registered the internet domain name lilibetdiana.com the day their daughter was born.

But whatever the future holds for Lilibet Diana, her great-gran’s nickname will be a huge part of it. And we could all be forgiven for thinking that it’s bolstered the future of Brand Sussex too.

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