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BBC One viewers have slammed the coverage that aired in the immediate aftermath of footballer Christian Eriksen's collapse on the pitch on Saturday.
The Denmark midfielder was given CPR moments after collapsing during the game as it played out live on the channel from Copenhagen.
In the moments that followed, his team mates and those on the opposing team rallied around him unsure what had happened, as assistance was called.
For over 10 minutes, the commentators were heard analysing the footage as cameras continued to roll, showing the moment he collapsed right until those on the pitch were escorted off.
BBC One viewers have slammed the coverage that aired in the immediate aftermath of footballer Christian Eriksen's collapse on the pitch on Saturday
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Viewers witnessed the player being treated before a screen was put up, as people in the crowd were shown sobbing over the unfolding incident.
In one moment, a team mate was also shown consoling Eriksen's distressed wife who had gone on to the pitch as his fate remained unknown.
Viewers have slammed the decision to keep the cameras rolling, as they zoomed in on the poorly footballer as he received life-saving care.
Denmark midfielder Christian Eriksen received CPR by a medic on the pitch during the live Denmark vs Finland game for Euro 2020
(Image: Getty Images)
Taking to Twitter before the cameras eventually cut back to the studio with the BBC hosts, including Gary Lineker, many called out the decision not to cut away from the pitch.
One viewer wrote: "BBC should of cut to the studio much quicker nobody needed to watch that unfold, prayers for Eriksen."
Another wrote: "It’s disgusting that the BBC showed Eriksen’s wife crying for more viewers. Disgusting. They should’ve cut the cameras. I hope he’s okay."
A third comment read: "They’re always so quick to cut the cameras when someone invades the pitch for a laugh, but when Eriksen is fighting for his life they cut to his distraught wife for millions to see watching her husband receive CPR. Whoever was involved in this, have some shame."
The BBC have since responded and apologised, releasing a statement that claimed they took coverage off air as "quickly as possible"
This was echoed by a fourth comment that said: "BBC are shameful should of cut away much earlier tragedy is not entertainment."
The BBC have since responded and apologised, releasing a statement that claimed they took coverage off air as "quickly as possible".
It read: "We apologise to anyone who was upset by the images broadcast. In-stadium coverage is controlled by Uefa as the host broadcaster, and as soon as the match was suspended, we took our coverage off air as quickly as possible."