Miley Cyrus ‘given £2million’ to promote Magnum ice cream brand
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Miley Cyrus reportedly got paid a whopping £2million for her promotional collaboration with Magnum ice creams.
The Plastic Hearts singer performed a free virtual concert in '8-D' by Magnum called Miley in Layers, which streamed on her YouTube channel.
The ice cream brand's new slogan is 'Pleasure Has More Than One Layer', and its new promotional campaign landed the star stacks of cash.
"Miley's huge influence stretches far beyond music and her mega-deal with Magnum proves just that," a source explained to The Sun.
"She has been paid over £2million to be a part of their new campaign, which includes digital adverts and a YouTube live-stream show.
"Miley is massively popular and has a fan base of millions – so as far as the execs are concerned she is worth every penny."
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Mirror have contacted Miley's reps for comment.
Before the release of the virtual concert, Miley discussed her collaboration with the brand.
"I love that when Magnum thought about a campaign revolving around layers, I’m really honored that I was the one that came to mind, because that makes me proud of what I represent," she explained.
Miley performed a virtual concert
(Image: Magnum Ice Cream/Vijat Mohindra/REX/Shutterstock)
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Her collaboration after she opened up about the star she is keen to work with in the future.
The Midnight Sky has sung with endless artists during her career, including Stevie Nicks, Mark Ronson, Dua Lipa and Elton John.
But now, she admitted she has her eye on Billie Eilish.
Miley really wants to work with Billie
“There are always new emerging artists that are super interesting,” she said in a new interview with British Vogue.
“I love Billie Eilish. I think she’s just the coolest. I love her, her messaging. I’d love to work with her.”
The two have yet to work together but Miley did cover the young star's song My Future for BBC Radio 1's Live Lounge.
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