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Old Trafford legend Eric Cantona has signed up for a new initiative offering Manchester United fans the chance to become shareholders.
The scheme launched by the Manchester United Supporters Trust (MUST) comes after co-chairman Joel Glazer pledged that fans would have a greater say in the running of the club.
Red Devils supporters made clear their anger with the current status quo last season with many anti-Glazer protests, even storming Old Trafford during one demonstration.
MUST held talks with club chiefs earlier this month and one of the products of their meeting is a new scheme whereby fans will be able to register their intention to become a shareholder.
The 55-year-old declared he has "signed for United again"
(Image: AFP via Getty Images)
Former France forward Cantona has been quick to throw his weight behind the initiative and announced his support by writing: "Yes, my friends, I have signed for United again."
The United hierarchy hope the scheme will help satisfy supporters who were enraged by the club's involvement as a 'Founding Member' of the ill-fated European Super League in April.
In response to the inflammatory debacle, Glazer pledged to try and "create a new spirit of partnership" between fans and the club's owners.
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The American businessman said: "The club has initiated a direct dialogue with MUST with the aim of identifying a mutually beneficial Fan Share Scheme involving a new class of shares which will each carry the same voting rights as the shares owned by the Glazer family.
"This would establish a foundation for supporters to build a meaningful ownership stake and create a new spirit of partnership with the club."
Cantona is one of United's most iconic players and having him on board gets the new scheme off to a promising start.
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Addressing the launch of the fan-ownership campaign, MUST chief executive Duncan Drasdo said: "Once again, Eric Cantona is leading the attack for United and we as United fans need to follow his example – and join the Sign for United campaign.
"No-one loves the club more than we do so fans should be at the heart of ownership. This is our chance to take the first step towards that change.
"Joel Glazer promised to create the biggest supporters share scheme in sport – now is the time to make good on that promise."
Drasdo also discussed the fan-led review of football chaired by Tracey Crouch MP, during which MUST pushed for the government to require football club owners to let fans buy shares.
He added: "A football club is a cultural and community asset, and the best people to protect these assets for the long-term are the supporters.
"Under our ‘Football Right to Buy’ scheme, fans would have an opportunity to grow a meaningful ownership stake over time, allowing them to invest in the clubs they love."