Dough! Baker’s best biscuits banned over ‘illegal sprinkles’

A baker has been banned from using a specific type of sprinkles on his cookies and cakes after Trading Standards said they were illegal.

The founder of an independent bakery in Leeds said his company was dealt a "devastating blow" after he was forced to stop producing his best-selling cookies due to the ban.

Rich Myers, 32, told The Telegraph that people travelled from "the other side of the country" for Get Baked’s Raspberry Glaze Donut Cookie – modelled to be "like a donut" with a sprinkle topping.

The baker said he had received a visit from West Yorkshire Trading Standards on September 30 after a single complaint from what he thought was a "disgruntled competitor".

‘I’m not going on the black market to buy these sprinkles’

Mr Myers said he was unaware that the American sprinkles were illegal in this country, as he had always bought them from suppliers in the UK and they could be found "everywhere". 

He said: "They were bought from a supplier in the UK that sold them for years, and if they were illegal, why are they in the country and why are they getting through customs so easily?"

He added: "It’s not like I’m going on the black market to buy these sprinkles." 

Mr Myers also argued that they were a "baking staple", saying: "We don’t want to use British sprinkles because they don’t work".

Bakery owner Rich Myers from Leeds has had to stop making one of his best-selling cookies after being told he was topping the treats with illegal sprinkles

Credit: Glen Minikin

While it is difficult to calculate the exact loss the ban will have for Get Baked, Mr Myers said: "It’s a big deal to a business like this because we have a very limited menu, and we put a lot of passion and a lot of work into everything we sell, and it’s ruined one of our main products."

West Yorkshire Trading Standards cited the use of the additive E127 as the reason for the ban, as its use is only permitted in certain foods under retained EU law.

A spokesperson for the local government office said: "We have advised the business concerned that the use of E127 is not permitted in this type of confectionery item. 

"We stand by this advice and would urge all food business operators, when seeking to use imported foods containing additives, to check that they are permitted for use in the UK."

‘Coca-Cola is far worse for a kid than a cookie with a couple of sprinkles on it’

Mr Myers said: "I think the arguments from trading standards is that it can cause hyperactivity in children. But I mean, are you going to ban Coca-Cola? I mean it’s just ridiculous."

He added: "Coca-Cola is far worse for a kid than a cookie with a couple of sprinkles on it every now and again."

Adam Hardgrave, the head of food additives policy at the Food Standards Agency, said: "All food additives are subject to a robust risk assessment and authorisation process to make sure they are suitable for consumption.

"This colouring is only permitted for use in certain foods to ensure consumers do not exceed the acceptable daily intake level."

Mr Myers started Get Baked in 2011 in his mother’s kitchen, but reopened the bakery in a new shop in July this year.

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