The launch of the most recent series of The Crown was less popular than an episode of Family Fortunes, according to newly published data.
The lavish royal drama, which has a budget of £10 million per episode, is one of Netflix’s top shows.
However, figures released by Barb, the British ratings body, showed that it was beaten in the ratings by Family Fortunes, the long-running ITV quiz show, and BBC One’s Countryfile.
Series four of The Crown launched on November 15 last year, with an episode that dramatised the Prince of Wales’ first meeting with Lady Diana Spencer.
Consolidated viewing figures over the first seven-day period show that the episode was watched by 3.65 million people.
The most viewed programmes of that week were I’m A Celebrity… Get Me Out Of Here! and Strictly Come Dancing, with 13.8 million and 9.5 million viewers, respectively.
Family Fortunes, now hosted by Gino D'Acampo, was one of the most watched shows of last year, according to Barb figures
Credit: Matt Frost/ITV
Countryfile had 6.3 million viewers, followed by a BBC News bulletin with 5.9 million, Family Fortunes with 5.1 million, the BBC’s adaptation of His Dark Materials with 4.9 million and ITV News with 4.8 million.
In that same week, 1.4 million people watched the 10th and final episode of The Crown, suggesting that they had binged the series in a week.
Netflix guards its viewing figures carefully and the Barb data represents the first time that the weekly audience of a streamed show has been collated alongside programmes by traditional broadcasters.
Barb also released figures for The Mandalorian on Disney+. It drew an audience of 1.9 million over seven days in November 2020, making it the 22nd most-watched show of the week.
Disney+ has agreed to be included in Barb’s data from now on, according to Broadcast magazine, but Amazon and Netflix have yet to sign up.
Netflix releases data selectively. It announced last month that Squid Game had become its most popular series launch of all time, with 111 million views in its first month.
The previous Netflix record was held by Bridgerton, with 82 million views.